Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Butter companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1067157/butter-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Butter companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1067157/butter-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Butter companies with the highest brand penetration rate in Brazil in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1067157/butter-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Butter Companies with The Highest Brand Penetration Rate in Brazil in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2019, /statistics/1067157/butter-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Butter companies with the highest brand penetration rate in Brazil in 2018 ÌÇÐÄÆƽâ°æ, /statistics/1067157/butter-companies-penetration-rate-brazil/ (last visited July 30, 2026)
Butter companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: /statistics/1067157/butter-companies-penetration-rate-brazil/
