Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
In 2018, Goiasminas Ind. de LaticÃnos Ltda. was the company with the highest brand penetration in the ultra-high temperature (UHT) processed milk segment in Brazil. Around ** percent of households in the country purchased UHT milk of the Italac brand, marketed by this company. LaticÃnios Bela Vista Ltda., which commercializes milk of the Piracanjuba brand, ranked second with a penetration of **** percent.
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Associação Brasileira de Supermercados. (October 30, 2019). Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Ultra-high Temperature (Uht) Processed Milk Companies with The Highest Brand Penetration Rate in Brazil in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2019, /statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018 ÌÇÐÄÆƽâ°æ, /statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/ (last visited July 31, 2026)
Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: /statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
