Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
Supplementary notes
The ranking is defined by the penetration of how many households have purchased a brand in the last year. Each company is classified by the sum of all the brands that make up its portfolio in each category. The area covered by
Kantar corresponds to 81% of the Brazilian households and represents 91% of the national consumption potential.
In 2020, QuÃmica Amparo Ltda.- which markets the brands Ypê and Atol, was the company at the top of the list of leading liquid dishwashing detergent segment in Brazil with million Consumer Reach Points (CRP). Bombril S.A, which markets Limpol liquid detergent, ranked second, with million CRP. In the same year, the leading ffabric softener company in the South American country was also QuÃmica Amparo Ltda.
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Associação Brasileira de Supermercados. (November 8, 2021). Leading liquid dishwashing detergent companies in Brazil in 2020 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1066967/liqud-detergent-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Leading liquid dishwashing detergent companies in Brazil in 2020 (in million Consumer Reach Points)." Chart. November 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1066967/liqud-detergent-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2021). Leading liquid dishwashing detergent companies in Brazil in 2020 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1066967/liqud-detergent-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Leading Liquid Dishwashing Detergent Companies in Brazil in 2020 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2021, /statistics/1066967/liqud-detergent-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Leading liquid dishwashing detergent companies in Brazil in 2020 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1066967/liqud-detergent-companies-penetration-rate-brazil/ (last visited July 31, 2026)
Leading liquid dishwashing detergent companies in Brazil in 2020 (in million Consumer Reach Points) [Graph], Associação Brasileira de Supermercados, November 8, 2021. [Online]. Available: /statistics/1066967/liqud-detergent-companies-penetration-rate-brazil/
