Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
In 2018, M. Dias Branco Ind. Com. de Alimentos S/A was the company with the highest brand penetration in the dry pasta segment in Brazil. More than ** percent of households in the country purchased dry pasta of brands marketed by this company. That same year, the annual per capita consumption of dry pasta in Brazil amounted to **** kilograms per year.
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Associação Brasileira de Supermercados. (October 30, 2019). Dry pasta companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1066221/leading-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Dry pasta companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1066221/leading-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Dry pasta companies with the highest brand penetration rate in Brazil in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1066221/leading-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Dry Pasta Companies with The Highest Brand Penetration Rate in Brazil in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2019, /statistics/1066221/leading-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Dry pasta companies with the highest brand penetration rate in Brazil in 2018 ÌÇÐÄÆƽâ°æ, /statistics/1066221/leading-pasta-companies-penetration-rate-brazil/ (last visited August 05, 2026)
Dry pasta companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: /statistics/1066221/leading-pasta-companies-penetration-rate-brazil/
