Just over **** of baby boomers surveyed in the UK in 2025 stated that they had switched from a name brand food and beverage product to a private label or store brand in the past year. Gen Z were the least likely to have done so.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (August 14, 2025). Shoppers who have switched from a name brand to private label food or drink in the UK in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1623217/private-label-food-shoppers-by-generation-uk/
ÌÇÐÄÆƽâ°æ. "Shoppers who have switched from a name brand to private label food or drink in the UK in 2025, by generation." Chart. August 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1623217/private-label-food-shoppers-by-generation-uk/
ÌÇÐÄÆƽâ°æ. (2025). Shoppers who have switched from a name brand to private label food or drink in the UK in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1623217/private-label-food-shoppers-by-generation-uk/
ÌÇÐÄÆƽâ°æ. "Shoppers Who Have Switched from a Name Brand to Private Label Food or Drink in The Uk in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Aug 2025, /statistics/1623217/private-label-food-shoppers-by-generation-uk/
ÌÇÐÄÆƽâ°æ, Shoppers who have switched from a name brand to private label food or drink in the UK in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1623217/private-label-food-shoppers-by-generation-uk/ (last visited July 25, 2026)
Shoppers who have switched from a name brand to private label food or drink in the UK in 2025, by generation [Graph], ÌÇÐÄÆƽâ°æ, August 14, 2025. [Online]. Available: /statistics/1623217/private-label-food-shoppers-by-generation-uk/
