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Share of shoppers making spontaneous purchases during El Buen Fin in Mexico in 2018

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Source

Release date

December 2018

Region

Mexico

Survey time period

2018

Number of respondents

961 respondents

Age group

18 years and older

Supplementary notes

The question was presented as follows: "Did you buy any good or service that you did not previously plan on purchasing?"
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.
Information about survey type is not provided.

Citation formats

Mexico: El Buen Fin spontaneous purchases 2018

Published by
F. Watty,
Sep 23, 2019
According to a 2018 survey, ** percent of respondents participating in El Buen Fin in Mexico made purchases that they did not plan for in advance. The main reason for making spontaneous purchases was because of the different promotions or discounts offered, with ** percent of the shoppers survey in 2018 mentioning the different offers as the most important reason for their purchase choice.
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