estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The release date is the date of access.
Citation formats
Guatemala: top shops, retail, and restaurant brands 2023, by digital ad spend share
In 2023, Walmart was Guatemala's largest digital advertiser among shops, retail, and restaurants, accounting for **** percent of the industry's digital ad spend. McDonald's ranked second with **** percent of the digital ad expenditure.
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Admetricks. (July 16, 2024). Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks. "Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share." Chart. July 16, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks. (2024). Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks. "Largest Advertisers among Shops, Retail, and Restaurant Brands in Guatemala in 2023, by Estimated Digital Ad Spend Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Jul 2024, /statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks, Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share ÌÇÐÄÆÆ½â°æ, /statistics/1047940/guatemala-retailers-digital-advertising/ (last visited July 25, 2026)
Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share [Graph], Admetricks, July 16, 2024. [Online]. Available: /statistics/1047940/guatemala-retailers-digital-advertising/