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Hispanic vs non-Hispanic digital buyer penetration in the United States as of 1st quarter 2019, by device

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Sources

Release date

August 2019

Region

United States

Survey time period

Q1 2019

Number of respondents

3,916 respondents

Age group

16 years and older

Special properties

2,556 US Hispanic internet users and 1,360 US non-Hispanic internet users who purchased a product online in the past month

Method of interview

Online survey

Citation formats

U.S. Hispanic vs non-Hispanic digital buyer penetration Q1 2019 by device

Published by
Yihan Ma,
Sep 9, 2019
According to a survey conducted on the first quarter of 2019, Hispanic Americans were more likely to have purchased a product online using a mobile device than via desktop. During the survey period, it was found that ** percent of online Hispanics in the United States shopped online with a mobile device, while only ** percent of non-Hispanic online users did the same.
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