In 2018, newspaper advertising made up **** percent of total advertising spend in Malaysia. In 2020, the share of newspaper ad spend was forecasted to decrease to **** percent. The decline in ad spend share for newspapers is largely due to the rise in readership of digital newspapers, and decline in readership for print media.
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Dentsu Aegis Network. (February 1, 2019). Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network. "Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network. (2019). Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network. "Newspaper Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2019, /statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network, Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 ÌÇÐÄÆƽâ°æ, /statistics/1043192/malaysia-newspaper-advertising-spending-share/ (last visited July 24, 2026)
Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: /statistics/1043192/malaysia-newspaper-advertising-spending-share/
