In 2018, television advertising made up **** percent of total advertising spend in Malaysia. It was forecasted that the share of television advertising spending would increase slightly to **** percent in 2020. Despite the forecasted growth, television ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
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Dentsu Aegis Network. (February 1, 2019). Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network. "Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network. (2019). Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network. "Television Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2019, /statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network, Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 ÌÇÐÄÆƽâ°æ, /statistics/1043185/malaysia-television-advertising-spending-share/ (last visited July 24, 2026)
Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: /statistics/1043185/malaysia-television-advertising-spending-share/
