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Why do you choose social media to communicate with brands?

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Sources

Release date

2018

Region

Poland

Survey time period

August 7-16, 2018

Number of respondents

1,005 respondents

Age group

15-65 years

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

Reasons for choosing social media to communicate with brands in Poland 2018

Published by Thuy D., Sep 6, 2019
The most important reasons for choosing social media to communicate with brands in Poland in August 2018 were the quick response time and simplicity. Also important were the quality and complexity of service - customers could handle multiple issues at once. For over ** percent of respondents, it was a matter of habit.
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