A study conducted between October 2023 and January 2024, found that on LinkedIn, the average video watch time is similar across all accounts, between 13 and 15 seconds, as of January 2024. Additionally, video posts are the format on LinkedIn that generates the lowest amount of engagement.
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Metricool. (February 21, 2024). Ideal video length on LinkedIn as of January 2024, by account size (in seconds) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1460668/linkedin-ideal-video-account-size/
Metricool. "Ideal video length on LinkedIn as of January 2024, by account size (in seconds)." Chart. February 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1460668/linkedin-ideal-video-account-size/
Metricool. (2024). Ideal video length on LinkedIn as of January 2024, by account size (in seconds). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1460668/linkedin-ideal-video-account-size/
Metricool. "Ideal Video Length on Linkedin as of January 2024, by Account Size (in Seconds)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2024, /statistics/1460668/linkedin-ideal-video-account-size/
Metricool, Ideal video length on LinkedIn as of January 2024, by account size (in seconds) ÌÇÐÄÆƽâ°æ, /statistics/1460668/linkedin-ideal-video-account-size/ (last visited July 15, 2026)
Ideal video length on LinkedIn as of January 2024, by account size (in seconds) [Graph], Metricool, February 21, 2024. [Online]. Available: /statistics/1460668/linkedin-ideal-video-account-size/
