vMVPD is an abbreviation for Virtual Multichannel Video Programming Distributor, and includes services such as Sling TV, DIRECTV NOW, Hulu with Live TV, YouTube TV and Playstation Vue.
Citation formats
Online TV and video viewers swapping traditional pay TV for vMVPD U.S. 2019-2020
According to a survey held in February 2020, the share of current vMVPD users who switched directly from a traditional pay TV service in the United States amounted to ** percent, marking a slight increase from the previous year. Additionally, ** percent of respondents also had a traditional service as well as using a vMVPD like Sling TV, YouTube TV or Hulu with live TV, also up slightly from the year before. The percentage of respondents without a subscription to any type of pay TV service dropped from ** percent in 2019 to ** percent in 2020.
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Leichtman Research Group. (April 3, 2020). Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. "Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020." Chart. April 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. (2020). Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. "Share of Current Vmvpd Users Who Switched Directly from a Traditional Pay Tv Service in The United States in 2019 and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Apr 2020, /statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group, Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 ÌÇÐÄÆƽâ°æ, /statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/ (last visited July 22, 2026)
Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 [Graph], Leichtman Research Group, April 3, 2020. [Online]. Available: /statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
