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In December 2019, singer Benjamin Lasnier was the most-followed of all Instagram influencers coming from Luxembourg. This according to data . The artist, born in 1999 in the Grand Duchy to a French father and Danish mother, had around 790,000 followers. Other entries in this ranking, such as Anna Grostina (in second place) or Coco Lili (third), cover fashion and lifestyle. Compared to influencers from Belgium and the Netherlands, however, Luxembourgish Instagram-influencers did not have as many followers.

Instagram not as popular in Luxembourg as in other European countries

Between 30 to 35 percent of the Luxembourgish population used the photo-sharing app at the end of 2018. This is comparable with neighboring countries Belgium and France, and higher than in Germany. This number, however, does not rank among the leading European countries. The share of the population that used Instagram was higher in, for example, Denmark, Sweden, Italy, Norway and the Netherlands.

Instagram users in Luxembourg are likely Millennial women

In 2019, most users of the social network app in the Grand Duchy could be found in ages 25 to 34. Additionally, there were more female users of Instagram than there were male users. This is roughly the same as the user demographics for Belgium.