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Gordon Gram is the most popular United Kingdom (UK) based food-related influencer on Instagram according to , with approximately **** million followers. Jamie Oliver claimed second place, with close to *** million followers.
Instagram’s reach has been increasing steadily in the United Kingdom, overtaking the likes of Twitter in recent years. While parent company Facebook is still ahead in terms of market share, Instagram is extremely successful at attracting younger users. Instagram users also hold high appeal to advertisers. revealed in a survey conducted in 2018, that that ** percent of respondents earning * British pounds or more were Instagram users, compared with ** percent of those earning between * British Pounds and * British pounds. 
Marzia Bisognin (itsmarziapie) is the most-followed UK influencer, excluding accounts of ‘traditional’ celebrities, with *** million followers. British YouTuber Marcus Butler sits in second position with *** million followers. Excluding Instagram’s company account, Football superstar Cristiano Ronaldo owns the most-followed account on Instagram, with a whopping * million followers.
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