Philippines: mobile phone internet user penetration 2025| ��ƽ��

Mobile phone internet user penetration in the Philippines from 2015 to 2025

Characteristic	Percentage of population
2025	77.1%
2024	76.6%
2023	76.1%
2022	75.3%
2021	74.1%
2020	72.1%
2019	68.4%
2018	63.6%
2017	57.6%
2016	50.3%
2015	42.1%

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Release date

July 2021

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Region

Philippines

Survey time period

2015 to 2025

Supplementary notes

Data provided by ��ƽ�� Market Outlook are estimates
Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

All figures are estimate. A detailed methodology can be found in the ��ƽ�� Market Outlook.

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In 2020, the Philippines’ mobile internet user penetration was nearly 72.1 percent. It was forecasted that by 2025, 77.1 percent of mobile phone users would access the internet via their mobile phones resulting in increasing mobile subscribers.

Mobile phone penetration in the Philippines

As of 2019, there were nearly 169 million mobile subscribers in the Philippines. Mobile phones have been a significant device for many Filipinos. Telecommunication operators provide mobile data plans for many mobile phone subscribers and for which mobile phone vendors have gained profit. Of the mobile phones available in the market, Samsung was the leading mobile vendor, accounting for almost 24 percent of the market share.

Slow adaption to mobile phones with latest cellular network technology in the Philippines

Throughout the years, the market saw an influx of mobile devices providing more sophisticated applications with the latest cellular network technology. While many Asian countries were quick to adapt to these developments, like the fourth generation (4G) broadband cellular network technology, the Philippines was slow to adapt. This was mainly due to the slow implementation of the necessary infrastructure needed by internet service providers. As of 2018, the Philippines had the lowest share of 4G mobile connections among other countries in the Asia Pacific region.