| Category | |
|---|---|
| Dairy Queen | 92.0% |
| Ben & Jerry's | 89.0% |
| Baskin-Robbins | 86.0% |
| Breyer's | 86.0% |
| ±áä²¹²µ±ð²Ô-¶Ù²¹³ú²õ | 84.0% |
| Blue Bunny | 83.0% |
| Cold Stone | 72.0% |
| °°ù´Ç²µ±ð°ù’s | 72.0% |
| Edy's | 69.0% |
| Blue Bell | 68.0% |
| Dreyer's | 65.0% |
| Magnum | 65.0% |
| Good Humor | 63.0% |
| Turkey Hill | 53.0% |
| Talenti | 49.0% |
| Tillamook | 47.0% |
| Halo Top | 44.0% |
| Outshine | 39.0% |
| So Delicious | 34.0% |
| Meadow Gold | 28.0% |
Ice cream brands
Ice cream brands ranked
Ben & Jerry's and Dairy Queen are the most popular ice cream brands in the U.S., scoring over 50 percent popularity each. The two brands also reach the highest brand awareness, followed by Baskin-Robbins, Breyer's, Blue Bunny and ±áä²¹²µ±ð²Ô-¶Ù²¹³ú²õ. Meanwhile, Cold Stone, °°ù´Ç²µ±ð°ù’s, Blue Bell, Edy's, Dreyer's, and Magnum are recognized by approximately two-thirds of consumers. Lesser-known brands like Meadow Gold and So Delicious, however, show there's still room to churn up awareness in this sweet sector.
ÌÇÐÄÆƽâ°æ
- Dairy Queen scores over 90 percent in brand awareness
- Ben & Jerry's and Dairy Queen are the most popular ice dream brands
- Blue Bunny is close behind Ben & Jerry's in usage share
Brand awareness
A chilly competition for recognition
Dairy Queen, Ben & Jerry's, Baskin-Robbins, Breyer's, Blue Bunny and ±áä²¹²µ±ð²Ô-¶Ù²¹³ú²õ are the most recognized ice cream brands in the United States, with over 80 percent brand recognition each. Meanwhile, Cold Stone, °°ù´Ç²µ±ð°ù’s, Blue Bell, Edy's, Dreyer's, and Magnum are recognized by approximately two-thirds of consumers. Lesser-known brands like Meadow Gold and So Delicious, however, show there's still room to churn up awareness in this sweet sector.
Brand popularity
Ben & Jerry's and Dairy Queen win hearts
Ben & Jerry's and Dairy Queen are the most popular ice cream brands in the U.S., both liked by over 50 percent of consumers who know the brand, respectively. Breyer's, Baskin-Robbins and ±áä²¹²µ±ð²Ô-¶Ù²¹³ú²õ follow closely. The more niche brands such as So Delicious, Halo Top and Meadow Gold have the fewest admirers, with popularity scores below 30 percent among respondents who know them.
| Category | |
|---|---|
| Ben & Jerry's | 59.0% |
| Dairy Queen | 54.0% |
| Baskin-Robbins | 53.0% |
| Breyer's | 51.0% |
| ±áä²¹²µ±ð²Ô-¶Ù²¹³ú²õ | 50.0% |
| Blue Bell | 47.0% |
| Blue Bunny | 46.0% |
| Cold Stone | 43.0% |
| Edy's | 38.0% |
| Magnum | 38.0% |
| Talenti | 34.0% |
| Good Humor | 32.0% |
| Outshine | 32.0% |
| Dreyer's | 31.0% |
| Turkey Hill | 31.0% |
| Tillamook | 28.0% |
| °°ù´Ç²µ±ð°ù’s | 27.0% |
| Halo Top | 26.0% |
| So Delicious | 24.0% |
| Meadow Gold | 19.0% |
Brand usage
Ben & Jerry's on top, but it’s a close race
Ben & Jerry's is the leading ice cream brand consumed in the past 12 months by U.S. consumers who know them, closely followed by Blue Bunny and Breyer's. Brands like Blue Bell and Dairy Queen are also highly preferred. ±áä²¹²µ±ð²Ô-¶Ù²¹³ú²õ ranks somewhat lower. Brands like Cold Stone and Baskin-Robbins, despite offering a unique in-store experience, show similar consumption rates to supermarket brands like Outshine or Turkey Hill.
Published January 7, 2025
| Category | |
|---|---|
| Ben & Jerry's | 42.0% |
| Blue Bunny | 38.0% |
| Breyer's | 37.0% |
| Dairy Queen | 36.0% |
| Blue Bell | 33.0% |
| ±áä²¹²µ±ð²Ô-¶Ù²¹³ú²õ | 31.0% |
| Baskin-Robbins | 30.0% |
| Cold Stone | 26.0% |
| Outshine | 25.0% |
| Edy's | 24.0% |
| Magnum | 24.0% |
| Talenti | 24.0% |
| Turkey Hill | 24.0% |
| Tillamook | 22.0% |
| °°ù´Ç²µ±ð°ù’s | 21.0% |
| Dreyer's | 20.0% |
| Good Humor | 20.0% |
| Halo Top | 17.0% |
| So Delicious | 17.0% |
| Meadow Gold | 14.0% |
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