| Category | |
|---|---|
| Awareness | 74.0% |
| Popularity | 33.0% |
| Consumption | 20.0% |
| Loyalty | 16.0% |
| Buzz | 16.0% |
Ice cream brands
Cold Stone brand profile in the U.S.
Cold Stone Creamery scores a considerably high brand awareness among U.S. ice cream consumers, Millennials and Gen Z hold the most favorable opinion of the brand, showing promising growth potential. The brand's consumption rates align with loyalty and buzz indicators, with customers likely to spread positive word-of-mouth. Non-consumers prioritize a happy relationship more, while consumers of the brand place more value on learning new things and success.
Brand KPI profile
A recognizable brand with room for growth in consumer engagement
Cold Stone has a strong presence in the U.S. ice cream market, with nearly three-quarters of respondents recognizing the brand. However, its popularity and consumption rates lag behind significantly, indicating a potential gap between brand awareness and consumer engagement. While the brand's loyalty and buzz indicators are somewhat low, they align with its consumption rate, suggesting that Cold Stone's customers are loyal and likely to spread word-of-mouth.
Generations
Cold Stone and Millennials are a match
Millennials hold the most favorable opinion of Cold Stone Creamery, leading all generations in brand awareness, popularity, consumption, loyalty and buzz. Runner up in popularity and consumption is Gen Z, showing promising growth potential. In contrast, the Generation X and Baby Boomers reported less enthusiasm towards the brand, with lower levels of popularity as well as and considerably lower consumption and loyalty shares.The word-of-mouth surrounding the brand, indicated by the "Buzz", is remarkably high among the younger generations, indicating a positive trend for the future.
| Category | Total | IGen / Gen Z (1995-2012) | Millennials / Generation Y (1980-1994) | Generation X (Baby Bust) (1965-1979) | Baby Boomer (1946-1964) |
|---|---|---|---|---|---|
| Awareness | 74.0% | 69.0% | 79.0% | 73.0% | 70.0% |
| Popularity | 33.0% | 31.0% | 40.0% | 28.0% | 27.0% |
| Consumption | 20.0% | 23.0% | 27.0% | 14.0% | 4.0% |
| Loyalty | 16.0% | 16.0% | 22.0% | 13.0% | 3.0% |
| Buzz | 16.0% | 14.0% | 22.0% | 11.0% | 5.0% |
Life values
Important life aspects differ for Cold Stone consumers
Comparing Cold Stone ice cream consumers and non-consumers in the U.S. shows that being successful is prioritized more by consumers of the brand. Non-consumers however value a happy relationship and and honest and respectable life slightly more than the consumers of Cold Stone.
Social justice and learning new things are slightly more important for Cold Stone consumers.
Published January 8, 2025
| Category | Total | Cold Stone consumer | Non-consumer |
|---|---|---|---|
| An honest and respectable life | 48.0% | 46.0% | 49.0% |
| A happy relationship | 45.0% | 42.0% | 46.0% |
| To be successful | 39.0% | 44.0% | 37.0% |
| Safety and security | 38.0% | 38.0% | 38.0% |
| Making my own decisions | 32.0% | 28.0% | 32.0% |
| Having a good time | 30.0% | 28.0% | 30.0% |
| Learning new things | 26.0% | 28.0% | 25.0% |
| Advancing my career | 15.0% | 16.0% | 15.0% |
| Traditions | 15.0% | 13.0% | 16.0% |
| Social justice | 13.0% | 15.0% | 12.0% |
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