Smart home brand rankings in the U.S. 2023

Smart home brands

Smart home brand rankings in the U.S.

Samsung, AT&T, and LG lead the smart home brand awareness and usage rankings, while Ring has the most loyal customers. Google Nest also scores impressively in our brand KPIs.

You might not, but your home is getting smarter. It can turn on the lights, keep the floors clean, and perform pretty much any task in your household. This is thanks to the rapid rise of smart home devices such as smart thermostats and robot vacuum cleaners. Smart home revenues in the U.S. are expected to reach around 50 billion U.S. dollars by 2026, with Samsung, LG, and AT&T playing a prominent role in our brand KPI rankings among U.S. consumers.

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Samsung leads in smart home brand awareness
Google Nest stands out in brand usage share
Ring can convince 89 % of its customers to stay loyal to the brand

Brand awareness

Samsung, AT&T, and LG lead the smart home brand awareness ranking

Samsung, AT&T, and LG are the three most well-known smart home brands in the United States. Each of them is recognized by almost 90 percent of consumers in the U.S., way more than any other brand in the smart home market. The following position is taken by Ring, followed by Google Nest, famous for their smart home security products. Brands such as Danalock, ECOVACS and Nuki, on the other hand, were recognized by no more than 20 percent of respondents, and find themselves at the bottom of the ranking.

Samsung, AT&T, and LG lead the smart home brand awareness ranking. Chart with 1 data series and 19 categories. This table contains the same data as the chart above in a format accessible to screen readers.
Category
Samsung	89.0%
AT&T	86.0%
LG	86.0%
Ring	74.0%
Google Nest	71.0%
Dyson	70.0%
Bosch	64.0%
Shark	62.0%
Honeywell Home	58.0%
iRobot	58.0%
Philips Hue	47.0%
Xiaomi	30.0%
Hive	29.0%
TP-Link	26.0%
Roborock	23.0%
Neato	21.0%
Danalock	20.0%
Nuki	20.0%
ECOVACS	19.0%

Brand usage

Ring and Google Nest are prime in usage share

While Samsung leads in brand awareness, Ring and Google Nest have a higher usage share among consumers who know the respective brand. ECOVACS is a bit of a hidden champion here, considering their brand awareness below 20 percent. Bosch on the other hand, with a solid brand awareness, are lacking behind in our brand usage KPI.

Ring and Google Nest are prime in usage share. Chart with 1 data series and 19 categories. This table contains the same data as the chart above in a format accessible to screen readers.
Category
Ring	29.0%
Google Nest	27.0%
AT&T	26.0%
Samsung	26.0%
Danalock	25.0%
ECOVACS	24.0%
LG	21.0%
Dyson	19.0%
Nuki	17.0%
Hive	16.0%
TP-Link	16.0%
iRobot	15.0%
Philips Hue	14.0%
Honeywell Home	13.0%
Roborock	13.0%
Xiaomi	13.0%
Bosch	11.0%
Shark	11.0%
Neato	9.0%

Brand loyalty

It’s getting crowded at the top

Ring, AT&T, and Samsung have the most loyal customers among smart home brands in the United States. All three of them can count on their users in the long run, as around 9 out of every 10 of their existing customers plan to use their products again in the future. Other smart home brands scoring highly on the list include Shark, Google Nest, and LG. Meanwhile, brands like ECOVACS, Hive, and Nuki find themselves on the lower end of the customer loyalty scale.

Published October 18, 2023

It’s getting crowded at the top. Chart with 1 data series and 19 categories. This table contains the same data as the chart above in a format accessible to screen readers.
Category
Ring	89.0%
AT&T	87.0%
Philips Hue	85.0%
Samsung	84.0%
Google Nest	82.0%
LG	78.0%
iRobot	76.0%
Neato	75.0%
TP-Link	75.0%
Xiaomi	74.0%
Bosch	72.0%
Dyson	72.0%
Roborock	72.0%
Danalock	70.0%
Shark	70.0%
Nuki	69.0%
Honeywell Home	67.0%
Hive	61.0%
ECOVACS	54.0%