| Category | |
|---|---|
| Walmart | 92.0% |
| Target | 87.0% |
| Sam's Club | 83.0% |
| Costco | 81.0% |
| Aldi | 78.0% |
| Kroger | 78.0% |
| Whole Foods Markets | 78.0% |
| Trader Joe's | 73.0% |
| Publix | 58.0% |
| Safeway | 56.0% |
| Albertsons | 55.0% |
| BJ's | 53.0% |
| Food Lion | 49.0% |
| Fred Meyer | 38.0% |
| Stop & Shop | 35.0% |
| Hy-Vee | 33.0% |
| Lidl | 33.0% |
Grocery store brands
Grocery store brands ranked
Walmart is the most popular grocery store in the U.S., and leading in our brand awareness and usage share scores as well. Meanwhile, it has a competitor in Target – in the brand recognition metric – and Aldi in popularity and usage share. Overall, Walmart, Target, and Aldi are the top grocery stores in the U.S., according to our brand KPI metrics.
Some things in life are certain: Death, taxes, and grocery shopping. Out of these three, grocery shopping might be the most frequent since most people do it regularly. In fact, grocery store sales in the U.S. have more than doubled over the past three decades to a whopping 848 billion U.S. dollars in 2022.
ÌÇÐÄÆƽâ°æ
- Walmart has a brand awareness of 92 %
- Walmart is the most popular grocery store
- Aldi and Target trail Walmart in brand usage share
Brand awareness
Walmart, Target, and Sam’s Club lead in brand recognition
Doing grocery is an integral part of our lives. A great deal of consumers in the United States have their favorites when it comes to grocery stores, some of the most well-known names being Walmart, Target, and Walmart-owned Sam’s Club. Other prominent stores in this list include Costco, Aldi, and Kroger. Meanwhile, brands like Lidl, Hy-Vee, and Stop & Shop are not as familiar to U.S. consumers.
Brand popularity
Walmart reigns supreme in popularity
With 69 percent popularity, Walmart is by far the most popular grocery store in the U.S., followed by Aldi and Target at a considerable distance. On the other hand, stores like Whole Foods Market, Fred Meyer, and Lidl enjoy only a smaller share of customer preference, indicating a potential need for these brands to work on their market presence and customer engagement strategies.
| Category | |
|---|---|
| Walmart | 69.0% |
| Aldi | 42.0% |
| Target | 38.0% |
| Costco | 33.0% |
| Kroger | 33.0% |
| Food Lion | 26.0% |
| Sam's Club | 26.0% |
| BJ's | 25.0% |
| Publix | 23.0% |
| Hy-Vee | 22.0% |
| Safeway | 22.0% |
| Trader Joe's | 22.0% |
| Fred Meyer | 21.0% |
| Lidl | 20.0% |
| Stop & Shop | 20.0% |
| Whole Foods Markets | 20.0% |
| Albertsons | 19.0% |
Brand usage
Walmart tops the usage ranking
There’s no stopping Walmart. Not only does the grocery store chain top the rankings in terms of brand awareness, it is also the most widely used grocery store brand in the U.S.. Around 70 percent of consumers who know the brand shop at Walmart – way more than second-placed Aldi. Ranking third is Target, followed by Costco and Kroger.
Published November 20, 2023
| Category | |
|---|---|
| Walmart | 69.0% |
| Aldi | 42.0% |
| Target | 38.0% |
| Costco | 33.0% |
| Kroger | 33.0% |
| Food Lion | 26.0% |
| Sam's Club | 26.0% |
| BJ's | 25.0% |
| Publix | 23.0% |
| Hy-Vee | 22.0% |
| Safeway | 22.0% |
| Trader Joe's | 22.0% |
| Fred Meyer | 21.0% |
| Lidl | 20.0% |
| Stop & Shop | 20.0% |
| Whole Foods Markets | 20.0% |
| Albertsons | 19.0% |
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