| Category | |
|---|---|
| Apple iPhone | 90.0% |
| Samsung Galaxy | 90.0% |
| LG | 88.0% |
| Sony | 85.0% |
| Motorola | 83.0% |
| Google Pixel | 81.0% |
| Nokia | 80.0% |
| HTC | 57.0% |
| ZTE | 48.0% |
| Huawei | 44.0% |
| OnePlus | 25.0% |
| Xiaomi/Mi | 25.0% |
| Tecno | 18.0% |
| Honor | 17.0% |
| OPPO | 16.0% |
| Nothing Phone | 14.0% |
| Teracube | 14.0% |
Smartphone brands
Smartphone brands ranked
Samsung Galaxy and Apple iPhone share the top spot in both brand awareness and popularity in the United States. A look at the usage share reveals bigger differences though. Here, the iPhone is clearly ahead of Samsung's Galaxy smartphones. Competitors like Google Pixel, LG, and Motorola follow with some distance in most of our brand KPI rankings, while Nothing proves to be a hidden champion with impressive usage share, despite a comparatively low brand awareness.
ÌÇÐÄÆƽâ°æ
- Samsung Galaxy and Apple iPhone dominate in brand awareness
- Samsung Galaxy is just as popular as Apple iPhone
- Nothing beats Sony in usage share
Brand awareness
The race for awareness is a close one between Galaxy and iPhone
With awareness rates of 90 percent, Samsung Galaxy and Apple iPhone are the most recognized smartphone brands in the market. LG, Sony, and Motorola are closely trailing. Brands like Google Pixel and Nokia also have a strong presence, with over 80 percent brand recognition. However, there is a significant drop in brand awareness when it comes to HTC, Huawei, and ZTE. Brands such as OnePlus, Xiaomi/Mi, Honor, and Nothing fall under 30 percent, indicating a need for more visibility in the market.
Brand popularity
Samsung Galaxy is just as popular as Apple iPhone
Samsung Galaxy and Apple iPhone are the most popular smartphone brands in the U.S. reaching 58 percent. LG and Motorola trail behind as the next preferred brands, while Google Pixel isn't far off. Meanwhile, brands like OPPO, Xiaomi/Mi, Tecno, and Teracube currently have the lowest popularity among consumers who know the respective brand.
| Category | |
|---|---|
| Apple iPhone | 58.0% |
| Samsung Galaxy | 58.0% |
| LG | 32.0% |
| Motorola | 29.0% |
| Google Pixel | 28.0% |
| HTC | 20.0% |
| OnePlus | 18.0% |
| Sony | 17.0% |
| Honor | 16.0% |
| Nokia | 16.0% |
| ZTE | 14.0% |
| Huawei | 13.0% |
| Nothing Phone | 12.0% |
| OPPO | 12.0% |
| Xiaomi/Mi | 12.0% |
| Teracube | 9.0% |
| Tecno | 8.0% |
Brand ownership
The iPhone owns the smartphone ownership ranking
The smartphone brand ownership ranking is dominated by Apple's iPhone, with almost 50 percent ownership share among consumers who are aware of the brand. Samsung Galaxy is the second most commonly owned brand at 42 percent. Motorola and LG follow with similar ownership shares. The rest of the ranking is populated by several brands, including big players like Google Pixel and Sony. Interestingly, the ownership share among consumers who know the respective brand is the same for LG and Nothing, despite their brand awareness differing by 76 percent.
Published January 8, 2025
| Category | |
|---|---|
| Apple iPhone | 48.0% |
| Samsung Galaxy | 42.0% |
| Motorola | 16.0% |
| LG | 13.0% |
| Google Pixel | 11.0% |
| Honor | 11.0% |
| Nothing Phone | 9.0% |
| OnePlus | 9.0% |
| HTC | 8.0% |
| OPPO | 7.0% |
| Huawei | 6.0% |
| Sony | 6.0% |
| ZTE | 6.0% |
| Nokia | 5.0% |
| Teracube | 5.0% |
| Tecno | 4.0% |
| Xiaomi/Mi | 4.0% |
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