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A share of ** percent of respondents in the USA, who at least know one luxury cosmetic brand, bought items from Clinique in 2018. Other popular luxury cosmetic brands among the respondents were Estee Lauder, Lancôme and Mary Kay, while one out of four bought items from Chanel during this period.

What are the top cosmetic brands in the world?
In 2020, L’Oréal Paris is the leading cosmetic brand in the world based on brand value. The French personal care giant recorded a brand value of almost US$** billion in the global market. Second ranks Gillette followed by Nivea and Estée Lauder. The most popular luxury cosmetic brand in the United States as of 2018, Clinique, had a brand value of US$*** billion.

Global skincare market
Of the five categories within the global cosmetic market, skincare makes up the biggest segment, as seen in the years from 2011 to 2019: Products from this section had a share of ** percent of the global cosmetics market in 2019. Skincare as a cosmetic category on the global market is growing at a rapid rate with every year passing and by 2024, the global skincare market size is expected to have increased up to US$ billion.