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Most popular categories for online purchases in Nigeria as of June 2024

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Source

Number of respondents

1,046 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

Citation formats

Most popular categories for online purchases in Nigeria 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2025

The variety of products that can be purchased online is continuously growing. Among Nigerian consumers the two most popular categories for online purchases are clothing and shoes. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among respondents in Nigeria, in 2024. ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ offer you all results of our exclusive ÌÇÐÄÆƽâ°æ surveys, based on more than **** interviews.

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Statistics on " E-commerce in Nigeria "

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Other statistics that may interest you E-commerce in Nigeria

Overview

4

Marketplaces

7

Jumia

5

Spending & Payments

6

Other players

4

Opinions

3

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Topics

E-commerce in AfricaE-commerce in NigeriaPayment methods in NigeriaDemographics of Africa Mobile money in Africa
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