In 2022, seven percent of all purchases in South Africa were made online. This was the highest share of e-commerce retail among the five African countries taken into account. Nigeria and Kenya followed with *** and **** percent, while e-commerce in Egypt and Morocco accounted for percent and *** percent of the total retail, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PPRO. (January 29, 2024). E-commerce retail as share of total retail in selected African countries from 2020 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1176023/e-commerce-retail-as-share-of-total-retail-in-africa/
PPRO. "E-commerce retail as share of total retail in selected African countries from 2020 to 2022." Chart. January 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1176023/e-commerce-retail-as-share-of-total-retail-in-africa/
PPRO. (2024). E-commerce retail as share of total retail in selected African countries from 2020 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1176023/e-commerce-retail-as-share-of-total-retail-in-africa/
PPRO. "E-commerce Retail as Share of Total Retail in Selected African Countries from 2020 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2024, /statistics/1176023/e-commerce-retail-as-share-of-total-retail-in-africa/
PPRO, E-commerce retail as share of total retail in selected African countries from 2020 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1176023/e-commerce-retail-as-share-of-total-retail-in-africa/ (last visited July 31, 2026)
E-commerce retail as share of total retail in selected African countries from 2020 to 2022 [Graph], PPRO, January 29, 2024. [Online]. Available: /statistics/1176023/e-commerce-retail-as-share-of-total-retail-in-africa/
