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Gross merchandise volume (GMV) distribution of Zalando's marketplace in 2024, by product category

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Distribution of Zalando's marketplace GMV 2024, by category

Published by
Yihan Ma,
Oct 22, 2025

Fashion sales accounted for the largest portion of Zalando's gross merchandise volume (GMV) in 2024. The most popular type of fashion product was apparel, which made up about half of the total GMV. Footwear accounted for percent of the GMV, followed by bags and accessories, which had a share of ***percent. The remaining GMV share originated from sales of personal care products.

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