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Cosmetics and make-up online shops loyalty in the United Kingdom in 2025, by brand

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Sources

Number of respondents

2,490 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to cosmetics & make-up shops, which of the following brands are you likely to use again in the future?"

Multiple answers were possible.

Citation formats

Loyalty to beauty online shops in the UK 2025, by brand

Published by
Yihan Ma,
May 18, 2026

In 2025, when it came to consumer loyalty to beauty online shops in the United Kingdom, Urban Decay was leading the way with ** percent of respondents stating that they are likely to re-use this brand in the future. Second was L'Oréal, with ** percent of people reporting re-use intention.

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Statistics on " Beauty and personal care e-commerce in the United Kingdom (UK) "

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Other statistics that may interest you Beauty and personal care e-commerce in the United Kingdom (UK)

Overview

5

Leading retailers

8

Online shoppers

6

Online traffic

8

Apps

6

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Topics

Beauty and personal care e-commerce in the UKE-commerce in the United Kingdom (UK)Beauty and personal care e-commerce worldwideCosmetic surgery in the UKMen's grooming and cosmetics market in the United Kingdom (UK)
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