Share of second-hand shoppers worldwide as of June 2023, by generation| ��ƽ��

Share of second-hand shoppers worldwide as of June 2023, by generation

Characteristic	Share of second-hand shoppers
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Number of respondents

57,960 respondents

Age group

18-64 years

Special properties

Results are an aggregation of four surveys carried out during the stated time period. Results cover 21 countries worldwide and are weighted*

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these articles have you bought secondhand in the past 12 months (no matter if online or in person)?"

* The results are weighted based on the internet population per country.

The countries covered in the survey are:
Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, South Korea, Spain, Sweden, Switzerland, United Kingdom, United States, South Africa

Citation formats

Around ** percent of Gen Z consumers –those born between 1995 to 2012 – bought secondhand items in the past 12 months of 2023. This is according to the latest results from the ��ƽ�� Consumer ��ƽ��, which shows that some ** percent of Millennials also fall into this category. Meanwhile, the trend of buying secondhand items is not so prevalent among Baby Boomers, as just ** percent of the consumers born between 1946 to 1964 were active in the secondhand marketplace.