Casio brand profile Germany 2022| ��ƽ��

Casio brand awareness, usage, popularity, loyalty, and buzz among watches owners in Germany in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

977 respondents

Age group

18-64 years

Special properties

respondents who own watches

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to watches, which of the following brands do you like?
Brand usage: When it comes to watches, which of the following brands do you own currently?
Brand loyalty: When it comes to watches, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Casio in Germany?
When it comes to watches users, brand awareness of Casio is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Casio in Germany?
In total, **% of German watches users say they like Casio. However, in actuality, among the **% of German respondents who know Casio, **% of people like the brand.

What is the usage share of Casio in Germany?
All in all, **% of watches users in Germany use Casio. That means, of the **% who know the brand, **% use them.

How loyal are the owners of Casio?
Around **% of watches users in Germany say they are likely to use Casio again. Set in relation to the **% usage share of the brand, this means that **% of their owners show loyalty to the brand.

What's the buzz around Casio in Germany?
In September 2022, about **% of German watches users had heard about Casio in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Casio in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.