During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to watches, which of the following brands do you like?
Brand usage: When it comes to watches, which of the following brands do you own currently?
Brand loyalty: When it comes to watches, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Citizen in the UK? When it comes to watches users, brand awareness of Citizen is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Citizen in the UK? In total, **% of UK watches users say they like Citizen. However, in actuality, among the **% of UK respondents who know Citizen, **% of people like the brand.
What is the usage share of Citizen in the UK? All in all, **% of watches users in the UK use Citizen. That means, of the **% who know the brand, **% use them.
How loyal are the owners of Citizen? Around *% of watches users in the UK say they are likely to use Citizen again. Set in relation to the **% usage share of the brand, this means that **% of their owners show loyalty to the brand.
What's the buzz around Citizen in the UK? In September 2022, about *% of UK watches users had heard about Citizen in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Citizen in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (December 13, 2022). Citizen brand awareness, usage, popularity, loyalty, and buzz among watches owners in the UK in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /forecasts/1352096/citizen-watches-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Citizen brand awareness, usage, popularity, loyalty, and buzz among watches owners in the UK in 2022." Chart. December 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /forecasts/1352096/citizen-watches-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2022). Citizen brand awareness, usage, popularity, loyalty, and buzz among watches owners in the UK in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /forecasts/1352096/citizen-watches-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Citizen Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Watches Owners in The Uk in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2022, /forecasts/1352096/citizen-watches-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Citizen brand awareness, usage, popularity, loyalty, and buzz among watches owners in the UK in 2022 ÌÇÐÄÆƽâ°æ, /forecasts/1352096/citizen-watches-brand-profile-in-the-uk/ (last visited July 28, 2026)
Citizen brand awareness, usage, popularity, loyalty, and buzz among watches owners in the UK in 2022 [Graph], ÌÇÐÄÆƽâ°æ, December 13, 2022. [Online]. Available: /forecasts/1352096/citizen-watches-brand-profile-in-the-uk/
