Fossil brand profile Germany 2022| ��ƽ��

Fossil brand awareness, usage, popularity, loyalty, and buzz among watches owners in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

977 respondents

Age group

18-64 years

Special properties

respondents who own watches

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to watches, which of the following brands do you like?
Brand usage: When it comes to watches, which of the following brands do you own currently?
Brand loyalty: When it comes to watches, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Fossil in Germany?
When it comes to watches users, brand awareness of Fossil is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Fossil in Germany?
In total, **% of German watches users say they like Fossil. However, in actuality, among the **% of German respondents who know Fossil, **% of people like the brand.

What is the usage share of Fossil in Germany?
All in all, **% of watches users in Germany use Fossil. That means, of the **% who know the brand, **% use them.

How loyal are the owners of Fossil?
Around **% of watches users in Germany say they are likely to use Fossil again. Set in relation to the **% usage share of the brand, this means that **% of their owners show loyalty to the brand.

What's the buzz around Fossil in Germany?
In September 2022, about **% of German watches users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Fossil in Germany.

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