Tiffany & Co. brand profile U.S. 2025| ��ƽ��

Tiffany & Co. brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

888 respondents

Age group

18-64 years

Special properties

respondents who own jewelry

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to jewelry, which of the following brands do you like?"

Brand usage: "When it comes to jewelry, which of the following brands do you own currently?"

Brand loyalty: "When it comes to jewelry, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Citation formats

How high is the brand awareness of Tiffany & Co. in the United States?
When it comes to jewelry owners, brand awareness of Tiffany & Co. is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Tiffany & Co. in the United States?
In total, **% of U.S. jewelry owners say they like Tiffany & Co. However, in actuality, among the **% of U.S. respondents who know Tiffany & Co., **% of people like the brand.

What is the usage share of Tiffany & Co. in the United States?
All in all, **% of jewelry owners in the United States own Tiffany & Co.. That means, of the **% who know the brand, **% own them.

How loyal are the owners of Tiffany & Co.?
Around **% of jewelry owners in the United States say they are likely to purchase Tiffany & Co. again. Set in relation to the **% usage share of the brand, this means that a high proportion of their owners show loyalty to the brand.

What's the buzz around Tiffany & Co. in the United States?
In ****, about **% of U.S. jewelry owners had heard about Tiffany & Co. in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's approximately **%, meaning at the time of the survey there's some buzz around Tiffany & Co. in the United States.