Watches brand awareness KPI ranking U.S. 2024| ��ƽ��

Leading watch brands ranked by brand awareness in the United States in 2024

Characteristic	Share of respondents
Apple Watch	90%
Rolex	85%
Samsung Galaxy Watch	80%
Casio	70%
Timex	67%
Cartier	66%
Fossil	61%
Google Pixel Watch	61%
Seiko	60%
Citizen	56%
Omega	51%
TAG Heuer	33%
Tissot	29%
Longines	27%
Rotary	27%
Patek Philippe	26%
Audemars Piguet	23%
Richard Mille	23%
IWC	20%

Download

Source

Show detailed source information?

Already a member?

Source

Release date

October 2024

More information

Region

United States

Survey time period

February to March 2024

Number of respondents

1,249 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

When it comes to the most well-known watch brands in the U.S., Apple Watch leads the charts. The American brand is recognized by 90 percent of online respondents, followed closely by Swiss watchmaker Rolex with 85 percent brand awareness. Coming in third on this list is Samsung Galaxy Watch with a brand awareness of 80 percent.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.