Mango brand profile Germany 2024| ��ƽ��

Mango brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

1,112 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Mango in Germany?
When it comes to fashion store customers, brand awareness of Mango is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Mango in Germany?
In total, ** percent of German fashion store customers say they like Mango.

What is the usage share of Mango in Germany?
All in all, * percent of fashion store customers in Germany use Mango.

How loyal are the customers of Mango?
Around * percent of fashion store customers in Germany say they are likely to use Mango again.

What's the buzz around Mango in Germany?
In 2024, about * percent of German fashion store customers had heard about Mango in the media, on social media, or in advertising over the past three months.

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