During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Citation formats
Ross Dress for Less brand profile in the United States 2024
How high is the brand awareness of Ross Dress for Less in the United States? When it comes to fashion store customers, brand awareness of Ross Dress for Less is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ross Dress for Less in the United States? In total, ** percent of U.S. fashion store customers say they like Ross Dress for Less. However, in actuality, among the ** percent of U.S. respondents who know Ross Dress for Less, **Â percent of people like the brand.
What is the usage share of Ross Dress for Less in the United States? All in all, ** percent of fashion store customers in the United States use Ross Dress for Less. That means, of the ** percent who know the brand, ** percent use them.
How loyal are the customers of Ross Dress for Less? Around ** percent of fashion store customers in the United States say they are likely to use Ross Dress for Less again. Set in relation to the **Â percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.
What's the buzz around Ross Dress for Less in the United States? In October 2024, about **Â percent of U.S. fashion store customers had heard about Ross Dress for Less in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's **Â percent, meaning at the time of the survey there's little buzz around Ross Dress for Less in the United States.
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ÌÇÐÄÆÆ½â°æ. (December 17, 2024). Ross Dress for Less brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /forecasts/1335797/ross-dress-for-less-fashion-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Ross Dress for Less brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2024." Chart. December 17, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /forecasts/1335797/ross-dress-for-less-fashion-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. (2024). Ross Dress for Less brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /forecasts/1335797/ross-dress-for-less-fashion-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Ross Dress for Less Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Store Customers in The United States in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Dec 2024, /forecasts/1335797/ross-dress-for-less-fashion-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ, Ross Dress for Less brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2024 ÌÇÐÄÆÆ½â°æ, /forecasts/1335797/ross-dress-for-less-fashion-stores-brand-profile-in-the-united-states/ (last visited August 05, 2026)
Ross Dress for Less brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2024 [Graph], ÌÇÐÄÆÆ½â°æ, December 17, 2024. [Online]. Available: /forecasts/1335797/ross-dress-for-less-fashion-stores-brand-profile-in-the-united-states/