Vero Moda brand profile Germany 2024| ��ƽ��

Vero Moda brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

1,112 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Vero Moda in Germany?
When it comes to fashion store customers, brand awareness of Vero Moda is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Vero Moda in Germany?
In total, ** percent of German fashion store customers say they like Vero Moda.

What is the usage share of Vero Moda in Germany?
All in all, * percent of fashion store customers in Germany use Vero Moda.

How loyal are the customers of Vero Moda?
Around * percent of fashion store customers in Germany say they are likely to use Vero Moda again.

What's the buzz around Vero Moda in Germany?
In 2024, about * percent of German fashion store customers had heard about Vero Moda in the media, on social media, or in advertising over the past three months.

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