Google Play Store brand profile UK 2023| ��ƽ��

Google Play Store brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United Kingdom in 2023

Characteristic	Share of respondents
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Number of respondents

1,135 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Google Play Store in the UK?
When it comes to video-on-demand users, brand awareness of Google Play Store is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Google Play Store in the UK?
In total, ** percent of UK video-on-demand users say they like Google Play Store. However, in actuality, among the ** percent of UK respondents who know Google Play Store, ** percent of people like the brand.

What is the usage share of Google Play Store in the UK?
All in all, ** percent of video-on-demand users in the UK use Google Play Store. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the users of Google Play Store?
Around ** percent of video-on-demand users in the UK say they are likely to use Google Play Store again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.

What's the buzz around Google Play Store in the UK?
In May and June 2023, about ** percent of UK video-on-demand users had heard about Google Play Store in the media, on social media, or in advertising over the past four weeks. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Google Play Store in the UK.

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