ESPN+ brand profile U.S. 2025| ��ƽ��

ESPN+ brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

1,123 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of ESPN+ in the United States?
When it comes to video-on-demand users, brand awareness of ESPN+ is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is ESPN+ in the United States?
In total, **% of U.S. video-on-demand users say they like ESPN+.

What is the usage share of ESPN+ in the United States?
All in all, **% of video-on-demand users in the United States use ESPN+.

How loyal are the users of ESPN+?
Around **% of video-on-demand users in the United States say they are likely to use ESPN+ again.

What's the buzz around ESPN+ in the United States?
In April 2025, about **% of U.S. video-on-demand users had heard about ESPN+ in the media, on social media, or in advertising over the past four weeks.

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