respondents who use second-hand apparel online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of IN LOVE AGAIN in Germany? When it comes to second-hand apparel online shop users, brand awareness of IN LOVE AGAIN is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IN LOVE AGAIN in Germany? In total, ** of German second-hand apparel online shop users say they like IN LOVE AGAIN. However, in actuality, among the *** of German respondents who know IN LOVE AGAIN, *** of people like the brand.
What is the usage share of IN LOVE AGAIN in Germany? All in all, ** of second-hand apparel online shop users in Germany use IN LOVE AGAIN. That means, of the *** who know the brand, *** use them.
How loyal are the customers of IN LOVE AGAIN? Around ** of second-hand apparel online shop users in Germany say they are likely to use IN LOVE AGAIN again. Set in relation to the ** usage share of the brand, this means that **** of their customers show loyalty to the brand.
What's the buzz around IN LOVE AGAIN in Germany? In July 2022, about ** of German second-hand apparel online shop users had heard about IN LOVE AGAIN in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around IN LOVE AGAIN in Germany.
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ÌÇÐÄÆÆ½â°æ. (July 22, 2022). IN LOVE AGAIN brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /forecasts/1281855/in-love-again-second-hand-apparel-online-shops-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ. "IN LOVE AGAIN brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2022." Chart. July 22, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /forecasts/1281855/in-love-again-second-hand-apparel-online-shops-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ. (2022). IN LOVE AGAIN brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /forecasts/1281855/in-love-again-second-hand-apparel-online-shops-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ. "In Love Again Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Second-hand Apparel Online Shop Users in Germany in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Jul 2022, /forecasts/1281855/in-love-again-second-hand-apparel-online-shops-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ, IN LOVE AGAIN brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2022 ÌÇÐÄÆÆ½â°æ, /forecasts/1281855/in-love-again-second-hand-apparel-online-shops-brand-profile-in-germany/ (last visited July 28, 2026)
IN LOVE AGAIN brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2022 [Graph], ÌÇÐÄÆÆ½â°æ, July 22, 2022. [Online]. Available: /forecasts/1281855/in-love-again-second-hand-apparel-online-shops-brand-profile-in-germany/