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E-cigarettes and vaping in the UK

Statistics report on e-cigarettes and vaping in the UK

This report contains the most important data points and insights on the e-cigarettes and vaping market in the United Kingdom. The first chapter gives an overview of the tobacco market worldwide, after which key figures of the e-cigarette market are visualized in the UK in chapter two. The third chapter focuses on leading companies in the UK market, after which the following chapters provides insight into consumer behavior and smoking in the UK.

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Table of contents

Overview

5
  • Premium Statistic Revenue of the e-cigarettes industry worldwide 2018-2030
  • Premium Forecast ARPU in the e-cigarettes segment worldwide 2018-2030
  • Premium Forecast E-cigarette market breakdown worldwide 2022, by brand
  • Premium Forecast E-cigarette smokers in selected countries worldwide 2024
  • Premium Forecast Revenue of the e-cigarettes industry in Europe 2018-2030

Key figures

5
  • Premium Forecast Revenue of the e-cigarettes industry in the United Kingdom 2018-2030
  • Premium Forecast Revenue growth of e-cigarettes in the United Kingdom 2019-2030
  • Premium Forecast ARPU in the e-cigarettes segment in the United Kingdom 2018-2030
  • Premium Forecast Most used tobacco product in the UK 2024
  • Premium Statistic Share of population using vaping products in the United Kingdom 2014-2023

Brands

6
  • Premium Statistic Leading e-cigarette brands in c-stores in the UK in 2025
  • Premium Statistic E-cigarette brands in the United Kingdom 2024, by number of users
  • Premium Statistic JUUL funding 2015-2023
  • Premium Statistic New categories revenue of British American Tobacco 2019-2025
  • Premium Statistic Philip Morris International's smoke-free products revenue 2019-2023
  • Premium Statistic Global revenue of Imperial Brands' NGP segment 2021-2024

Consumer behavior

6
  • Premium Statistic E-cigarette use among adult smokers in Great Britain 2015-2026
  • Premium Statistic Great Britain: Use of vapes among young people 2013-2025
  • Premium Statistic Great Britain: Use of vapes among young people 2025, by age
  • Basic Statistic Great Britain: Perception of harm of e-cigarettes among young people 2013-2025
  • Premium Statistic E-cigarette smoking status in Scotland 2022, by age
  • Premium Statistic Northern Ireland: e-cigarettes smoking prevalence in 2023/24, by region

Smoking in the UK

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  • Premium Forecast Prevalence of smoking in the United Kingdom 2000-2050
  • Basic Statistic Share of population by country that were current smokers in the UK 2022
  • Premium Statistic Share of population by gender that were current smokers in the UK 2011-2022
  • Premium Statistic Share of population that were current smokers in the UK 2024, by age
  • Premium Forecast Cigarettes smoked per day in the UK 2023
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