In 2024, the viewer penetration rate of over-the-top (OTT) video services in South Korea amounted to roughly **** percent. The market for OTT services has been growing rapidly in the last few years, more than doubling in usage rate compared to 2017.
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Korea Creative Content Agency. (December 31, 2024). Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1228297/south-korea-ott-video-service-usage-rate/
Korea Creative Content Agency. "Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2024." Chart. December 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1228297/south-korea-ott-video-service-usage-rate/
Korea Creative Content Agency. (2024). Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1228297/south-korea-ott-video-service-usage-rate/
Korea Creative Content Agency. "Over-the-top (Ott) Video Viewer Penetration Rate in South Korea from 2017 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2024, /statistics/1228297/south-korea-ott-video-service-usage-rate/
Korea Creative Content Agency, Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1228297/south-korea-ott-video-service-usage-rate/ (last visited July 23, 2026)
Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2024 [Graph], Korea Creative Content Agency, December 31, 2024. [Online]. Available: /statistics/1228297/south-korea-ott-video-service-usage-rate/
