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Hair care market in the U.S.

Statistics report on the hair care market in the U.S.

This report has been compiled to provide statistical information about the hair care market in the United States. It provides an overview of the hair care market worldwide and in the U.S., and key data on retail sales. These are followed by chapters on leading brands and consumer behavior.

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Table of contents

Market overview

10
  • Premium Statistic Beauty and personal care market value worldwide 2018-2030, by segment
  • Premium Forecast Revenue in the hair care segment worldwide 2018-2030, by country
  • Premium Statistic Global exporters of hair preparations in 2023
  • Premium Forecast Revenue in the beauty & personal care market in the United States 2018-2031
  • Basic Statistic Global importers of hair preparations in 2023
  • Premium Forecast Revenue in the hair care segment in the United States 2018-2031
  • Premium Statistic U.S. shampoo import value 2013-2023
  • Premium Statistic U.S. shampoo export value 2013-2023
  • Premium Statistic Hair care contract manufacturers U.S. 2023, by category
  • Premium Statistic Hair care contract manufacturers U.S. 2023, by state

U.S. retail sales

11
  • Basic Statistic U.S. hair care sales 2025, by segment
  • Basic Statistic U.S. hair care unit sales by product category 2025
  • Premium Statistic U.S. shampoo dollar sales 2020-2025
  • Premium Statistic U.S. shampoo dollar sales by category 2024
  • Premium Statistic Sales growth of shampoos by category in the U.S. 2024
  • Premium Statistic U.S. shampoo unit sales by type 2024
  • Premium Statistic U.S. hair conditioner dollar sales 2020-2025
  • Basic Statistic U.S. hair conditioner unit sales 2020-2025
  • Basic Statistic Change in sales of hair growth products in the U.S. 2025
  • Premium Statistic U.S. hair coloring dollar sales 2022-2025
  • Premium Statistic U.S. hair coloring unit sales 2022-2025

Leading brands

7
  • Basic Statistic Most popular hair care brands among men in the U.S. Q4 2024
  • Premium Statistic Most popular hair care brands among women in the U.S. Q1 2026
  • Basic Statistic Leading hair care brands among teens in the U.S. 2025
  • Premium Forecast Head & Shoulders brand profile in the United States 2023
  • Premium Forecast Pantene brand profile in the United States 2023
  • Premium Forecast Herbal Essences brand profile in the United States 2023
  • Premium Forecast Garnier brand profile in the United States 2023

Consumer behavior

7
  • Premium Statistic U.S. household expenditure on hair care products 2010-2024
  • Basic Statistic Average price of hair care products in the U.S. 2025, by category
  • Basic Statistic Hair care products female consumers would pay more than 35 USD for U.S. 2022
  • Basic Statistic Leading anti-aging hair care products among female consumers in the U.S. in 2023
  • Basic Statistic Anti-aging hair care products interest in the U.S. 2023
  • Basic Statistic Most unmet hair care needs according to women in the U.S. 2023
  • Basic Statistic Consumers who will never stop buying beauty product categories in the U.S. 2023
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