Julia Stoll
Research expert covering TV and video media
Television industry in Italy - statistics & facts
Television remains a vital source of news and entertainment in Italy. Despite an ongoing push from online streaming services, Italy’s TV audience has not shrunk in size as drastically as it has in other countries over the past few years. In 2021, roughly 52.6 million viewers watched television daily, which marked a decline of around 600,000 compared to the previous year. Looking at the latest reported figures, TV viewership in Italy was also much higher than the European average, and particularly among older generations, the format still enjoys great popularity. Nonetheless, digital change is looming on the horizon, as it is across most of the European TV landscape.
