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How many Italians watch TV? From 2006 to 2023, the number of individuals watching television in Italy fluctuated. According to the data, the number of TV viewers amounted to approximately 53.4 million in 2006. Subsequently, this figure dropped to roughly 50.75 million viewers in 2023. However, the peak of Italian TV viewers was reached in 2010 and 2011, at over 54.5 million.

The Italian TV audience is not particularly young

When looking at the profile of TV viewers in Italy, data revealed that the television’s audience was not particularly young. In fact, most individuals watching TV in Italy were aged between 45 and 54 as of 2021. On the other hand, people aged between 18 and 19 represented the smallest group. Furthermore, when considering the occupational status of Italian TV consumers, data showed that retired people, as well as middle management and white-collar employees represented the largest group that year.

Most Italian TV watchers come from the North-West of Italy

When breaking down Italian TV audience by macro-area of origin, it can be noticed that most viewers lived in the North-West in 2021. Specifically, the North-West region of Lombardy registered the highest number of individuals watching television in Italy. In fact, more than a half of viewers from the North-West came from this specific region. However, it is also worth remembering that Lombardy is by far the most populous region in the country.