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Television industry in Italy

Statistics report on the television industry in Italy

This report presents a selected range of statistics and data about the television industry in Italy. It shows insights into infrastructure, pay and online TV, TV advertising, as well as into broadcasters and consumer behavior.

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Table of contents

Overview

5
  • Premium Statistic Value of the entertainment and media market in Italy 2014-2025, by source
  • Premium Statistic TV and video industry revenue in Italy 2017-2027
  • Premium Statistic Spending on content of broadcasters in five major European markets 2021
  • Premium Statistic Daily television viewing time in European countries 2021
  • Basic Statistic Revenue of the programming and broadcasting industry in Italy 2019

Infrastructure

5
  • Premium Forecast TV ownership by brand in Italy 2025
  • Premium Forecast Most common TV features in Italy 2025
  • Basic Statistic TV channels in Italy 2012-2023
  • Premium Statistic Main TV broadcasting groups by number of channels in Italy 2023
  • Premium Statistic Number of connected TV sets in Italy 2019-2022

Pay TV

4
  • Premium Statistic Pay TV revenues in Italy 2012-2024, by type
  • Premium Statistic Pay TV VOD consumer spending in Italy 2013-2021
  • Premium Forecast Drivers of TV subscription payments in Italy 2023
  • Premium Forecast TV subscription by brand in Italy 2023

Online TV

5
  • Premium Statistic Number of legitimate streams in Italy 2025, by TV channel
  • Premium Statistic Total stream duration in Italy weekly 2025, by channel
  • Premium Statistic Connected television ad spending in Italy 2016-2025
  • Premium Statistic Online television ad spending in Italy 2016-2025
  • Premium Statistic Average stream duration of national broadcasters in Italy 2023-2024, by display mode

Advertising

3
  • Premium Statistic Year-on-year change in ad spend in Italy 2023, by medium
  • Premium Statistic Video ad spending in Italy 2018-2028
  • Premium Statistic TV ad revenue in Italy 2019-2022, by broadcaster

Companies

5
  • Premium Statistic Main TV broadcasting groups by number of channels in Italy 2023
  • Premium Statistic Audience share of TV broadcasters in Italy 2023
  • Premium Statistic TV license fee revenue of Rai − Radiotelevisione Italiana SpA 2010-2023
  • Premium Statistic Sky Italia revenue 2011-2023
  • Premium Statistic MediaForEurope's net revenue in Italy 2017-2023

Consumer behavior

6
  • Basic Statistic Television viewers in Italy 2006-2023
  • Basic Statistic Television viewers in Italy 2023, by age
  • Basic Statistic Television viewers in Italy 2023, by region
  • Basic Statistic Television viewers in Italy 2023, by occupation
  • Premium Statistic TV prime time audience share YoY growth in Italy H1 2021
  • Premium Forecast Preferred TV content by genre in Italy 2023
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