Julia Stoll
Research expert covering TV and video media
Television market in Norway - statistics & facts
Norway’s TV industry is in the early stages of a digital transformation due to the advent of online streaming. While live television remains the top destination for news and entertainment, the share of Norwegians watching television daily dropped to an all-time low of 48 percent in 2019. Compared to a decade earlier, when the share of daily TV viewers reached a record 82 percent, Norway’s TV industry now has to compete with a flood of streaming sites and other on-demand video formats. While daily TV consumption in Norway and many other Nordic countries increased in 2020, it is unclear whether this pandemic-induced upwind can last.
