| Characteristic | Share of customers |
|---|---|
| Free delivery | 36% |
| Detailed description of the product | 25% |
| Ability to pay cash on delivery | 21% |
| Free return | 20% |
| No hidden fees adding up to the final product price | 20% |
| Fast purchase without account creation | 16% |
| Ability to pay with credit card | 14% |
| Ability to return with pick-up from home | 11% |
| Clear return policy | 11% |
| Choice in the speed of delivery (same day, next day, weekend, ...) | 11% |
| Various options of place of delivery | 11% |
| Transparent and complete delivery costs | 10% |
| Ability to be told the exact 1-hour time slot of when your parcel will arrive | 10% |
| Efficient search engine and filters | 10% |
| Possibility to make changes at any time of the purchase process | 9% |
| Digital wallet payment method | 8% |
| Price comparison tool | 7% |
| Ability to re-schedule my delivery | 7% |
| Transparent and complete return costs | 7% |
| No adverts slowing down browsing | 6% |
| Ability to pay with banking transfer/direct debit | 6% |
| Choice of environmentally friendly delivery alternatives | 5% |
| Ability to return by dropping off in the retailer's store | 4% |
| Ability to return by dropping off in a parcel shop | 4% |
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Source
Source
Release date
February 2025
More information
Region
Romania
Survey time period
2023
Age group
18-70 years
Special properties
Regular e-shoppers
Method of interview
Online interview
Supplementary notes
Release date is the date of access.
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