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What is your opinion about influencers interacting with brands?*

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Sources

Release date

March 2018

Region

France

Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Pour vous, les influenceurs qui interagissent avec des marques sont avant tout ... ?"

Citation formats

Opinion regarding the interaction between brands and influencers in France 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2019
When asked about their opinion regarding influencers interacting with brands, about ** percent of French respondents, declared thinking that the advices and recommendations of those influencers were biased by the promotion they get from brands. On the other side, almost ** percent of those surveyed declared believing in the independency of influencers when recommending brand products.
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Topics

Social media advertising and marketing in FranceSocial media advertising and marketing worldwideCompanies and social media in ItalyInfluencer marketing in France
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