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Audience market shares of television stations in the Netherlands in 2025

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Source

Release date

January 2026

Region

Netherlands

Survey time period

2025

Age group

6 years and older

Special properties

in a timeframe of 24 hours

Supplementary notes

Audience market shares of video, DVD, HDR, and other broadcasters are not included.

Citation formats

Audience market shares of television channels in the Netherlands 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2026

In 2025, the public service channel NPO 1 continued to lead as the most popular TV channel in the Netherlands, achieving an audience market share of **** percent. Following closely was private station RTL4, which had an audience share of **** percent. Other notable channels included SBS6 at **** percent and NPO 2 at *** percent.

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Overview

5

Broadcasters

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Channels

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Consumer behavior

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Advertising

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Topics

Television in BeneluxTelevision industry worldwideTelevision industry in the United Kingdom (UK)Pay TV worldwideLinear TV and video streaming in the Benelux
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