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TV in Belgium

Statistics report on the market for linear television in Belgium

How big is "old-fashioned" television in Belgium? Which channels attract the most viewers, and which shows are the most popular? And what is the status of the TV advertising market in the country? This report looks to provide figures on the market leaders and audience market for linear television in both the Dutch- and French-speaking parts of Belgium. Streaming services like Netflix are not featured here, but are present in reports that cover video on demand.

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Table of contents

Market size

5
  • Premium Statistic Number of TV households in Belgium 2008-2024
  • Premium Statistic Number of TV households in Belgium 2018, by type of reception
  • Basic Statistic Radio and television broadcasting and pay TV quarterly revenue in Belgium 2015-2023
  • Premium Statistic Pay television revenue in Belgium 2011-2018
  • Premium Statistic Pay television revenue in Belgium 2018, by revenue source

Broadcasting companies

8
  • Premium Statistic Revenues of public radio-television companies in Belgium 2010-2018
  • Premium Statistic Biggest broadcasting groups in Dutch-speaking Belgium 2018, by audience market share
  • Premium Statistic Number of full-time employees of VRT 2010-2021
  • Premium Statistic Average daily reach VRT in Belgium 2014-2023
  • Premium Statistic Leading digital media companies in Flanders 2019
  • Premium Statistic Biggest broadcasting groups in French-speaking Belgium 2018, by audience market share
  • Premium Statistic Average daily reach RTBF in Belgium 2022
  • Premium Statistic Market share of RTBF Group TV channels in Belgium 2011-2024

Channels

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  • Premium Statistic Market share TV stations Dutch-speaking Belgium 2023
  • Premium Statistic Flemish TV channels available in Belgium 2019, by genre
  • Premium Statistic Market share TV stations French-speaking Belgium 2023
  • Premium Statistic French TV channels available in Belgium 2019, by genre
  • Premium Statistic German TV channels available in Belgium 2019, by genre

Consumption

5
  • Premium Statistic Daily television viewing time in Belgium 2014-2020
  • Basic Statistic Penetration rate of online television in Belgium 2012-2024
  • Premium Statistic Share of population watching TV content daily in Flanders 2018, by type and channel
  • Premium Statistic Best watched TV programs in Dutch-speaking Belgium 2023
  • Premium Statistic Best watched TV programs in French-speaking Belgium in 2023

Advertising

4
  • Premium Statistic Offline ad spending share in Belgium 2022, by medium
  • Premium Statistic Ad spend in Belgium 2020, by category
  • Premium Statistic Traditional TV Advertising ad spending in Belgium 2017-2030
  • Premium Statistic Price index of gross television advertising costs in Belgium 2013-2018
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