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TV in the Netherlands

Statistics report on the market for linear television in the Netherlands

How big is "old-fashioned" television in the Netherlands? Which channels attract the most viewers, and which shows are the most popular? And what is the status of the TV advertising market in the country? This report looks to provide figures on the market leaders and audience market for linear television in the Netherlands. Streaming services like Netflix are not featured here, but are present in reports that cover video on demand in the Netherlands.

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Table of contents

Market size

5
  • Premium Statistic TV and video market revenue in the Netherlands 2013-2023
  • Premium Statistic Daily media usage in the Netherlands 2019, by activity
  • Premium Statistic Daily media use in the Netherlands 2019, by type
  • Premium Statistic Government expenses on media in the Netherlands 2010-2019, by category
  • Premium Statistic Revenues of public radio-television companies in the Netherlands 2010-2018

Broadcasting groups

4
  • Premium Statistic Biggest media companies based on net revenue in the Netherlands 2017-2019
  • Premium Statistic Most watched TV broadcasters in the Netherlands across the whole day 2022-2023
  • Premium Statistic Biggest TV broadcasters in the Netherlands 2014-2024, by audience market share
  • Premium Statistic Monthly audience market share of television broadcasters in the Netherlands 2024

Channels

5
  • Premium Statistic TV channels available in the Netherlands 2019, by transmission type
  • Premium Statistic TV channels available in the Netherlands 2019, by genre
  • Premium Statistic Audience market shares of television channels in the Netherlands 2025
  • Premium Statistic Most watched TV shows in the Netherlands in 2020
  • Basic Statistic Most watched TV programs in the Netherlands 2022

Consumption

5
  • Premium Statistic Share of people who watch television daily in the Netherlands 2013-2024
  • Premium Statistic Daily audience reach of television in the Netherlands 2023, by age group
  • Premium Statistic Daily television viewing time in the Netherlands 1990-2023
  • Premium Statistic Television viewing time in the Netherlands 2022-2023, by age group
  • Premium Statistic Monthly consumption of linear TV and VOD in the Netherlands 2018-2021

Advertising

6
  • Premium Statistic Number of TV commercials in the Netherlands 2010-2024
  • Premium Statistic Number of advertised brands on television in the Netherlands 2010-2020
  • Premium Statistic Net TV spot and non-spot ad revenue in the Netherlands 2012-2024
  • Premium Statistic TV gross ad expenditure in the Netherlands 2024, by industry
  • Premium Statistic Largest TV advertisers in the Netherlands 2024, by ad spend
  • Premium Statistic TV advertising revenue in the Netherlands 2014-2023, by platform
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